Dead-Stock Location Marketing Retail Marketing 
Inside Retail
OCTOBER 11, 2023
A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ Is DTC dead? to ‘Look at this amazing DTC brand! Everyone should do this.’
Wiser
AUGUST 25, 2023
I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. Dan Ray, Director of Customer Success at Wiser and one of the early founders of ShelfSpace, a retail execution platform that Wiser acquired in 2020.
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