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Is the DTC business model dead, or just evolving?

Inside Retail

Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ We recently published a peer-reviewed academic study in which we systematically reviewed the history of DTC and its impact and value in an evolving retail landscape. Is DTC dead? to ‘Look at this amazing DTC brand! Or has it just evolved?

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[Webinar] Increasing Your Share of Shelf with Suggestive Selling

Wiser

As a result of putting these efforts in place, the National Association of Retail Marketing Services attributes 8. So, it’s about making that information as brain-dead simple and readily available for everyone from, you know, field sales reps walking into the store to key count managers during category reviews.