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Is the DTC business model dead, or just evolving?

Inside Retail

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ to ‘Look at this amazing DTC brand! Everyone should do this.’ million before going public in 2020.

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[Webinar] Increasing Your Share of Shelf with Suggestive Selling

Wiser

As a result of putting these efforts in place, the National Association of Retail Marketing Services attributes 8. So, it’s about making that information as brain-dead simple and readily available for everyone from, you know, field sales reps walking into the store to key count managers during category reviews.