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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

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The role of returnable transit packaging in supporting ?the 2021 omnichannel retail market

Retail Focus

The struggles of the UK high street and the acceleration of retail sales from ‘bricks to clicks’ have never been more apparent than during the Covid-19 pandemic. Retail distribution has complex needs varying according to the type of product being handled. References: 1 E-commerce share of UK retail sales 2019-2024, Statista.

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13 Retail Marketing Tips For Small Businesses In 2023

Retail Minded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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6 essential KPIs for retail marketing in the digital age

Trax Retail

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

But while these initiatives sound promising, the question remains: can the department store chain truly adapt to the needs of the modern-day consumer? What’s going on with Macy’s? The first Macy’s opened in October 1858. In August, Macy’s announced that its second quarter net sales fell by 8.4 per cent year-over-year to US$5.1