To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches
Retail TouchPoints
JULY 24, 2023
According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%
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