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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Despite heavy investment, customer retention hardly improved. After doing a deep dive into data, they discovered that a whopping 80 per cent of customer frustration stemmed from long queues. Example: A specialty grocer rolled out 25 different CX improvements in a year, from mobile checkout to AI-powered recommendations.

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Maximizing Success with Online and Offline Marketing Channels Strategies

Small Biz Trends

Importance of Offline Marketing: Offline strategies such as print advertising, local events, and grassroots marketing create personal connections and foster community engagement. Combining Strategies: A blended approach utilizing both online and offline marketing channels can enhance overall customer retention and drive better results.

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Unlock the Power of Knowing Your Market for Business Success

Small Biz Trends

Importance of Market Knowledge Market knowledge drives informed decision-making for your small business. Recognizing customer needs leads to improved offerings and better engagement. This insight boosts your brand awareness and fosters customer loyalty. How can businesses conduct effective market research?

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How Friendly Events Draw New Customers and Build Lasting Relationships

Small Biz Trends

Effective Marketing Strategies: Promote friendly events through social media, email marketing, and local sponsorships to maximize attendance and engagement. Build Brand Loyalty: Positive interactions during friendly events can lead to increased customer retention, loyalty, and positive reviews, benefiting your business in the long run.

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Unlocking Customer 360: Enhance Your Business Insights and Strategy

Small Biz Trends

Enhanced Customer Insights: By utilizing Customer 360, businesses can gather comprehensive insights into customer behaviors and preferences, allowing for tailored marketing strategies and improved product development. With Customer 360, you can break down silos and leverage data to deliver exceptional experiences.

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5 Most Effective Ways to Grow Your Business

Small Biz Trends

Start by conducting market research to identify your audience and competition. Next, build a sales funnel that effectively converts prospects into loyal customers. Focus on increasing customer retention through excellent service and loyalty programs. Conduct thorough market research to understand your audience.

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Effective Local Marketing Ideas for the Holidays to Boost Sales

Small Biz Trends

Encourage customers to leave Google reviews to enhance your local search visibility. Consider workshops, tastings, or festive markets that resonate with your target market. Promote these events through local advertising channels and social media marketing.