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Half Price Books Implements New Solution to Tie Digital Ads to Store Traffic

Retail TouchPoints

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis. ”

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. Where else are my customers shopping?

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The Future of Retail and AI

Retail TouchPoints

In fact, it’s evolved from a futuristic sci-fi concept to a safe option for shoppers to do their daily grocery shopping. As a result, retailers had to move quickly to implement social distancing mandates in stores to make their customers feel as safe as possible while shopping.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

ecommerce sales this holiday season are forecasted to reach $273 billion , a 1% year-over-year growth rate, according to the Salesforce Shopping Index , which tracks online data and preferences of 1.5 The brick-and-mortar store remains a crucial part of the shopping equation, even for online purchases. trillion in online sales.

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Bed Bath & Beyond to Close 150 Stores, Cut 20% of Workforce

Retail TouchPoints

The retailer plans to leverage its recently introduced cross-banner Welcome Rewards loyalty program to drive traffic, sales and customer retention. For now, Bed Bath & Beyond is trying to maximize its multi-banner business model.

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At Home to be Taken Private in $2.8 Billion Purchase

Retail TouchPoints

to $562 million and a comparable store sales increase of 30.8% At Home plans to retain this momentum with an emphasis new customer retention and growth. H&F believes At Home’s low-cost operating model and emphasis on low prices will help the retailer continue to gain market share in the future. “As

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. Prediction 1: Retailers will continue to balance customer acquisition and retention.