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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Driving demand with data: a recovery roadmap for retailers

Inside Retail

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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The retailer’s guide to Valentine’s Day

Inside Retail

Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention. How retailers are getting personal.

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What Are The Latest Trends in The Retail Design Industry?

365 Retail

Hey, are you planning to open a new retail store in the market? What are the latest trends in the current retail market? In the next section, we will talk about the latest trend in the retail design section. This is transforming the way retail stores look and appear to the world.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

Subscription-based loyalty programs can create a sense of exclusivity and commitment among customers, leading to greater loyalty. Retailers can leverage subscription loyalty programs to create a recurring revenue stream, boost customer retention and build long-term loyalty.

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UK retailers: Are you ready to ‘sleigh’ this year’s holiday campaigns?

365 Retail

Thanks to inflation and soaring energy prices, a recent Quantum Metric study finds that many Brits are planning to slash their holiday spending by more than half – spending less than £500 this year. . Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. .