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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

consumers abandon a purchase and stop accessing an online service because they can’t remember their passwords 4.76 Retailers can avoid this problem by tapping into customer authentication psychology. As a retailer, your login process affects customer behavior and loyalty. times per day on average.

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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

In today’s digital world, retail businesses cannot underestimate the significance of a smooth online customer journey. This includes all of your customer’s encounters with your online brand, from initial awareness of the company and its offerings to the post-purchase customer service experience.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

To measure this performance, the website must have high conversion rates, low bounce rates and an easy checkout process, rather than a wide range of colors and innovative buttons that bring the focus to homepage attractiveness only. . In the long term, it can turn out to be an extremely costly and time-consuming process.

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The Future of Retail and AI

Retail TouchPoints

Namely, the conversations focus on how traditional brick-and-mortar stores can incorporate AI into their operations as more and more fully autonomous stores pop up around the world. As a result, retailers had to move quickly to implement social distancing mandates in stores to make their customers feel as safe as possible while shopping.

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The Benefits of a Mobile POS for Retail Stores in 2025

M19 Retail

The Benefits of a Mobile POS for Retail Stores In the fast-evolving retail environment, where customer expectations continue to rise, delivering quick, personalized service is no longer optional; it’s essential for business growth and customer retention.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Give Back-to-School Shoppers Alternative Payment Options. Streamline Your Checkout Process for Busy Parents and Students.

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How Loyalty Programmes Drive Increased Engagement with Brands

Retail Focus

The more rewards or points customers earn through their purchases, the greater the incentive to return to the brand and make additional purchases. Additionally, loyalty programs may offer a variety of rewards in different sectors, such as discounts in retail, complimentary services in hospitality, and exclusive perks in travel.