Remove Customer Experience Remove Promotions Remove Shipping Remove Wholesale
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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. to visit your website. Digital Marketing.

Wholesale 273
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7 Tips for Wholesale Inventory Management

Independent Retailer

Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . ” Here are 7 tips for retailers on how to better manage their wholesale inventory and get rid of some of that product bloat: Return for a Refund or Credit. Retailers were sitting on $739.5

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

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Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Retail TouchPoints

“[Marketers that have thrived during the pandemic] know their old beliefs about customer preferences — and by extension, how they connect with their customers — are less relevant. They] are committed to making a wholesale shift to adapt everything they do — insight, data, engagement, responsiveness.”.

Marketing 284
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How Smaller Assortments, Lower Inventory Levels Can Maximize Post-COVID Success

Retail TouchPoints

Retailers will need to spread out their promotions so people can buy over longer periods of time, with less traffic. Also, a lot of promotional offers in the past had been focused on a deep, deep discount on a single item or category. The worst thing you can do is take the order and not be able to ship it. Keith Jelinek.

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Understanding eCommerce Business Models: A Guide

Wiser

Key Features: Control over brand, price, and customer experience, direct customer feedback, no retailer margins. Pros: Higher profit margins, direct relationship with customers, quicker time to market. Opting for a suitable business model not only ensures profitability but also enhances the overall customer experience.

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2022 Retail Success Guide

Independent Retailer

Keep user experience, for both desktop and mobile, in mind. I do think that customer experience will shape the decision making strategy of retailers next year,” Ben Rodier, Chief Client Officer and Co-Founder of Salesfloor , said. “We Technology Transforms Every Stage of the Customer Experience.