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The importance of an elite B2B customer experience

Inside Retail

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Despite this understanding, many retailers still under-invest in their B2B customer experience.

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14 Point of Sale Systems for Small Businesses in 2023

Small Biz Trends

A point-of-sale system is one of the best tools for small businesses looking to accept payments. Point-of-sale systems enable business owners to be more agile with their payment processing and forego using the cash drawer. A point of sale (POS) system is used to accept payments, like a cash register. Brilliant POS.

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Understanding eCommerce Business Models: A Guide

Wiser

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Cons: Longer sales cycles, complex decision-making process, demand variability.

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How To Set Up A Successful E-Commerce Business: A Step-By-Step Guide

365 Retail

The transition from traditional retail to the online marketplace opens up possibilities for reaching a global audience and operating beyond conventional boundaries. It highlights essential steps, including market research, website development, payment gateway integration, and customer service enhancement.

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Top Retail Marketing Tools to Boost Your Business

Rain Pros

Use the right tools in a strategic manner and you’ll succeed in convincing your target audience to choose your retail business over others even if your prices and value offering are similar to those competitors. Rain POS marketing tools keep retailers in business.

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You Can’t Spell Retail Without AI

Retail TouchPoints

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. In physical stores, we’re seeing AI used to improve the customer experience. For shoppers, AI helps improve the customer experience.

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Unveiling the Winning Playbook: What Retailers Can Learn from Online Sportsbooks

365 Retail

Creating a Personalised Customer Journey Online sportsbooks excel in creating personalized experiences for users. Retailers can adopt this approach by implementing loyalty programs, personalized promotions, and targeted marketing campaigns to build strong, long-lasting relationships with customers.