First Look: New Research Unpacks the Differences Between Subscriptions and Memberships
Retail TouchPoints
MAY 16, 2024
“Unsurprisingly, 74% of consumers agreed that the economy impacts how interested they are in memberships, so brands and retailers offering these programs need to be mindful of how they balance the financial benefits with more high-value offerings.” Influencing the Membership Journey Because memberships are more closely tied to long-term relationship (..)
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