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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

The Adore store experience Jars of Tim Tams and free samples with purchase are a staple in the new stores, a nod to the beauty retailers signature perks, but the in-store customer experience will offer much more than a brief sugar rush.

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How Retailers can get their Mobile Marketing Programs Holiday-Ready

Retail TouchPoints

Retail marketers, however, already have the holiday season on their minds, and summer is a great time to begin holiday prep – including connecting with your legal and compliance colleagues to make sure your mobile marketing program is holiday-ready. Mobile text marketers that want to send to U.S.-based

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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

Key Takeaways Understand the Customer Journey: The customer experience encompasses all interactions throughout the buying journey, influencing perceptions and brand loyalty at each phase: awareness, consideration, and decision. Positive experiences can lead to repeat business, word-of-mouth referrals, and increased revenue.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor?

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How H&M and True Religion marketing execs plan to win customer loyalty in 2025

Inside Retail

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. The continuing evolution of social commerce One noticeable trend in the world of retail marketing in recent years has been the rise of social commerce.

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How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel

Retail TouchPoints

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other T things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some kind of solution isnt eventually found. Now, TikTok is showing that it can support both ends of the marketing funnel, he noted.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

With an expanded area and a new space dedicated to brand licensing (IP), LeisurUp, the zone dedicated to leisure and immersive experiences, brought together leading players such as Bandai Namco, Citywave, Cits Immersives, Hasbro, Dama Dreams, Dedem, Hupalupa, Smiley, QubicaAMF, Pausa, TF1 Licensing, Universal, Walltopia, and Zero Latency VR.