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It’s Not Really Free Delivery!

Hyken

But some brilliant marketers must think the public won’t know the difference. How often are we told a company offers free delivery, free returns, free refills on soda … you get the idea. It’s in the price you pay. I’m okay with that, and it’s actually a pretty good marketing strategy that works. It’s not really free.

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Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

Retail TouchPoints

ContextLogic CEO Joe Yan said that he expects the acquisition to be beneficial to both Wish’s sellers and its shoppers: “Integrating the Wish platform into Qoo10 will create a true global cross-border ecommerce platform to support the massive market demand ,” said Yan in a statement. The very next month Temu debuted in the U.S.

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Moving Supply Chains Closer to Consumers Provides Opportunity to Accelerate a Green Commerce Revolution

Retail TouchPoints

Increased flexibility, access to larger workforces and reduced operational expenses are just three of the most commonly cited reasons why tens of thousands of North American and European organizations have moved significant business operations overseas. Ann Sung Ruckstuhl is Manhattan Associates’ SVP and Chief Marketing Officer.

Consumer 240
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. The overall on-time delivery rate was 91%.

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Target, Macy’s and Dollar Tree Prep for a Tough Year Despite Holiday Success

Retail TouchPoints

Now that supply chains have stabilized, Target is focusing its investments on areas that will help it compete in an increasingly tight market. Dollar Tree’s outlook includes about $430 million in operating expenses across a number of investments, including plans to increase average wages by $2 per hour. “We

Markdowns 268
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KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

V Count

Optimize prices & marketing promotions. If your net profit is on the low side, you may look into finding ways to reduce your operating expenses. Streamline operations to reduce expenses. Organizing and holding events to attract customers. Driving traffic from existing customers.

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Jason & Scot Show Episode 299 – Thanksgiving Week 2022 with Rob Garf of Salesforce

Retail Geek

Jason: [2:34] And side note on that the jury is out on whether giant marketing holding companies can actually help your sales but they can for sure help you win Awards. Rob: [2:26] Either and he probably gets like product placement dollars as well as a influencer for all the cool things he has in the. Rob: [2:43] Congratulations.