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How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

Retail TouchPoints

The requirements for safe retailing under COVID are well understood — set up sanitation procedures, add signage to enforce social distancing and emphasize touchless commerce wherever possible. One way Kroger has simultaneously improved the customer experience and safety is through an emphasis on friction-reducing technologies.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Social media? In-store kiosk? There’s no limit to the extent that retailers can tailor their checkout experiences. What they’re buying : One or 10 items? High or low price? Where they’re coming from : Email? Search engine? What device they’re on : Mobile? A sales clerk’s tablet?

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