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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

FEBRUARY 6, 2024

Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

JUNE 15, 2022

It also keeps employees happy with a more controlled flow of customers, reducing distractions during customer interactions. Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too.

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