Cross Merchandising Customer Experience Location Point of Sale 
Wiser
SEPTEMBER 12, 2022
It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases. We’re all familiar with the classic “AIDA Model” sales funnel: Attention, Interest, Decision, Action.
Wiser
MAY 14, 2020
The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Most brands and retailers have some degree of visual merchandising already.
Expert insights. Personalized for you.
148 
Let's personalize your content