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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

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Retail Statistics You Should Know

Small Biz Trends

Specialty stores are often a part of small retail store businesses. Unlike department stores that sell a wide variety of items, specialty stores offer niche-specific products. According to a report , small specialty retail stores have a market size of $33.4bn in the US. between 2016-2021.

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In the New World of Beauty, Community is the Core and Technology is the Enabler

Retail TouchPoints

These brands are associated with positive experiences for consumers and I do think that that makes them extremely resilient,” Radic said in an interview with Retail TouchPoints. The bottom line: there’s no single linear “path” beauty brands should take to prove that they’re building products and experiences that consumers will love.

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