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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.” Parkhurst took Retail TouchPoints behind the scenes of the company’s growing TikTok empire and its entrance into the emerging world of TikTok commerce.

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