Inside Retail

MARCH 21, 2024

Further, the new store provided Coles with a platform to innovate, a key focus for the supermarket giant. Coles is using the store revamp to trial key concepts that it identifies as being important to the customer, including an elevated “fresh and healthy” offering, as well as greater “convenience” and “value” offerings. “In

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Inside Retail

JULY 9, 2023

In certain instances, they are even moving to value-focused supermarkets for their daily shop. Metcash’s IGA-adjacent value supermarket Supa Valu, which launched almost a year ago , has seen an increase in foot traffic in recent months as customers continue to look around for the best value. “In

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Inside Retail

APRIL 3, 2022

Given all the downfalls of getting it wrong, we asked Louise Grimmer, a senior lecturer in marketing at University of Tasmania, and Phoebe Netto, managing director of Pure Public Relations, to weigh in on what makes for a great April Fools’ Day campaign, and whether it’s worth the effort. According to media reports, it’s not.

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Mike Anthony

MAY 15, 2022

Around the world, inflation is rising, putting pressure on the economy, and on consumer and shoppers. As I speak to business leaders of consumer goods companies and retailers alike, it is clear that the challenge of winning with shoppers during this economic uncertainty is now top of mind. So, what should marketers do about it?

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