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Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations

Retail TouchPoints

These platforms have revolutionized the way consumers shop, offering convenience, variety and competitive pricing at the click of a button. With these cheaper options out there, many consumers are opting for cost-effective dupes that take longer to arrive instead of buying directly from brands themselves.

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In 2025, Changing Consumer Demand will Reshape the Supply Chain

Retail TouchPoints

A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future. For starters, consumers appetite for digital commerce is skyrocketing. massive parts shortages and shipping blockades).

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The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing

Retail TouchPoints

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations evolve, so must the strategy behind the branded giveaway. Personalization and sustainability have emerged as priorities among consumers, reshaping the way merchandise is developed and delivered.

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Why Australian home goods brand Hommey is taking off in the US retail market

Inside Retail

Justin Kestelman, the founder and chief executive officer of Hommey, told Inside Retail he wanted to create a brand that millennials and Gen Z consumers would want to have in their homes. Previously, it used an Australian shipping company, which led to delays. Kestelman stated, We are not neutral or bland.

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Black Friday 2024: Why automation is critical for Australian retailers

Inside Retail

Why automation is non-negotiable Australian consumers expect fast deliveries, error-free orders, and seamless shopping journeys. Case study: Subo Products’ Black Friday win Subo, an Australian e-commerce retailer, struggled with shipping large volumes of orders until it turned to ShipStation’s automation tools in 2020. A forecast $69.7

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Small Business, Big Ideas: Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

Retail TouchPoints

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

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How Rising Prices Shape Consumer Behavior

Retail Focus

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry.