Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys
Retail TouchPoints
OCTOBER 27, 2021
But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.
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