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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.

Consumer 303
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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. And while the pandemic meant quick, efficient shopping trips by consumers, as more people are vaccinated they will increasingly be interested in full-scale outings and longer dwell times.

Shopping 238
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Why the Future of the Mall is All About ‘Blend Spaces’

Retail TouchPoints

As consumers head back to physical stores, malls and shopping centers are striving to remain relevant parts of shopper journeys that have been dramatically reshaped. Tenants and developers need to extend this agile thinking to the entire shopping experience, especially as consumers crave more social — yet still safe — interactions.

Outdoor 227
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Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Retail TouchPoints

Building these experiences requires unified customer, inventory and fulfillment data used with a flat user interface (UI); natural interfaces like haptic, gesture, speech and sound interactions; and extended reality (ER) like augmented reality (AR) and virtual reality (VR). Customer-Configured Previews and Products.

Outdoor 237
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Technology, trends and key takeaways from NRF’s Big Show

Inside Retail

After so much Covid-19 disruption and damage, the National Retail Federation’s (NRF) Big Show returned to the Big Apple with an equally big bang last week. As consumers return to stores post-pandemic, they are seeking out intuitive and personalised interactions that surprise and delight, with the option for frictionless self-service.

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

It needs to be designed in a way that’s fun and relaxing, to encourage me to return again and again. Once people are in a shop, you need to know what people’s expectations are, because you want to fulfill if not exceed them with some semblance of “Wow, this is cool.” RTP: How would that apply in a retail setting?

Outdoor 255
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Hitting the Brick-and-Mortar Mark While Blending Ecommerce Convenience into Design

Retail TouchPoints

But while reports of the “death” of the physical store have been greatly exaggerated, it’s clear that while stores are still vital elements in the shopper journey, they will need to be rethought — and in some cases redesigned — to reflect consumers’ still-evolving preferences.

Location 289