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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.

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How Gen Z’s love for thrifting got fashion brands to finally embrace resale

Inside Retail

It’s no secret that secondhand fashion has been having a moment for the past few years. According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. But what about the brands that consumers are buying on these platforms?

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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.

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Cool kids: Why resale fashion app Depop has joined forces with The Sims

Inside Retail

Fashion and games continue to find new ways to connect, this time with the announcement of a collaboration between fashion resale marketplace Depop and The Sims 4 , a video game that simulates real life. With the rise of games in fashion, many companies have created branded mini-games to increase engagement with their target audience.

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Step inside the UK’s first department store for secondhand clothes

Inside Retail

An old TopShop store in north London’s Brent Cross shopping centre has been revived after two years of sitting empty since the fast fashion brand closed down. It’s now a vibrant pop-up department store selling pre-loved clothing organised collaboratively by 10 charities. We believe in the circular economy and the good pound.

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All treats, no tricks: US retailers prepare for biggest ‘spooky season’ yet

Inside Retail

Like the launch of seasonal items like pumpkin-spice lattes , retailers and consumers alike are celebrating festive holidays like Christmas and Halloween earlier every year. While it seems that consumers are already preparing themselves for the Halloween season, studies show that their wallets aren’t as ready. per cent), decor (31.85

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

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