Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries.

Fast Fashion 162

Fast Fashion Fashion Target Market Consumer 162

Inside Retail

MARCH 17, 2024

Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. Core market Outland Denim’s target market is women aged 25-45. It also means re-evaluating the path to market, and how Outland Denim, word of mouth aside, promotes its products.

Wholesale 130

Wholesale Markdowns Fast Fashion Promotions 130

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. 1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is.

Target Market 146

Target Market Fast Fashion Marketing Inventory Management 146

Inside Retail

APRIL 25, 2021

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. As part of the turnaround, speed to market has been increased, allowing it to compete more effectively with fast fashion retailers like Zara.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

365 Retail

OCTOBER 12, 2023

There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Shein is famed for often unbelievably inexpensive apparel and a growing popularity among Generation Z consumers. How Shein cultivated a loyal fanbase Price is critical to all consumers.

Fast Fashion 52

Fast Fashion Fashion Consumer Advertising 52

Retail Bound

FEBRUARY 2, 2023

It’s a simple and elegant fashion design solution that solves a big problem: Losing your rings. Stay True To Your Brand Consumers have an innate intuitive ability that can identify if a brand is true blue or not. Building faith is crucial for a long-term relationship with your consumers.

Fast Fashion 52

Fast Fashion Boutique Fashion Target Market 52

Indigo 9 Digital

MAY 31, 2022

If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market. Although its products are plant based Beyond Meat’s marketing does not explicitly call that out. Create a great product.

Marketing 52

Marketing Advertising Fast Fashion Consumer 52