Forever 21: 4 Reasons it Failed & Filed for Bankruptcy
Indigo 9 Digital
FEBRUARY 28, 2023
After Forever 21 opened its first store in 1984 in the United States fast fashion started to gain in popularity. It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Aggressive store expansion and failure to adapt to eCommerce. Large stores are inherently risky.
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