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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

After Forever 21 opened its first store in 1984 in the United States fast fashion started to gain in popularity. It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Aggressive store expansion and failure to adapt to eCommerce. Large stores are inherently risky.

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Marks & Spencer’s Turnaround Strategy, Why it’s Working

Indigo 9 Digital

In many of these arrangements the retailer hosts the marketplace and instead of buying the inventory from the brand the brand is responsible for it and a retailer like Marks & Spencer pays a commission on every sale. We are committed to stores and believe they can be a true source of competitive advantage." "But

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Skims’ Strategy - 10 Reasons Kim Kardashian’s Brand Took Off

Indigo 9 Digital

With the average dress size in the United States falling between a size 16 and size 18 , not catering to consumers that wear larger sizes leaves money on the table. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Use of older models.

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