Is the DTC business model dead, or just evolving?
Inside Retail
OCTOBER 11, 2023
A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ to ‘Look at this amazing DTC brand! Everyone should do this.’ million before going public in 2020.
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