Is the DTC business model dead, or just evolving?
Inside Retail
OCTOBER 11, 2023
Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ We recently published a peer-reviewed academic study in which we systematically reviewed the history of DTC and its impact and value in an evolving retail landscape. Is DTC dead? But does that mean the entire model is dead?
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