Wiser

DECEMBER 8, 2020

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

Cross Merchandising 88

Cross Merchandising Visual Merchandising Store Layout Apparel 88

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Retail Adventures

AUGUST 16, 2022

Big retailers tend to kick off holiday sales in July, but the day after Thanksgiving is still important to consumers. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Be prepared for markdowns and returns. Don’t be afraid to be creative!

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

OCTOBER 22, 2020

Even though Amazon kicked off Holiday 2020 in mid-October and Walmart and Target followed suit, Black Friday is still important to consumers. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Be prepared for markdowns and returns.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98