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What is a Category Reset

Wiser

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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15 Things to Do RIGHT NOW to Get Your Store Ready for Holiday 2020

Retail Adventures

Making the Golden Quarter work for you requires careful planning that, but even if you haven’t laid the groundwork for a big finish throughout the year, you can still reap the benefits of a solid holiday season. This year consider the following in your Golden Quarter planning: 1. Both of these retailers offer good plans.

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11 Things to Do RIGHT NOW to get Your Store ready for Holiday 2022

Retail Adventures

Making the Golden Quarter work for you requires careful planning. Big retailers tend to kick off holiday sales in July, but the day after Thanksgiving is still important to consumers. Plan a monthly sales goal and set daily targets for sales, and even for specific products. It just makes sense to have a plan of action.