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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

“As social shopping becomes a core element of the retail experience, we believe Klarna’s position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences,” said Sebastian Siemiatkowski, CEO of Klarna in a statement.

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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

On the customer side, Meta lacks the comparison shopping and delivery experience of Amazon, and also the brand experience of the retailer. And on Instagram, there’s no ability to transact.

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