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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

JULY 28, 2021

The APPRL acquisition expands Klarna’s roster of marketing services by allowing retailers to connect directly to relevant content creators in order to create social shopping content and track campaign results through Klarna. “As Social commerce is expected to account for $84 billion in U.S.

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Social Commerce Payment Services Comparison Shopping Shopping 261
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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

SEPTEMBER 19, 2022

When Mark Zuckerberg and his Metamates first introduced shopping features on Instagram, they were no doubt eyeing the end-to-end experience of Tencent’s ubiquitous WeChat. The Asian market seems to have steered towards mega all-in-one apps. There are some key differences though. And on Instagram, there’s no ability to transact.

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Shopping Payment Services Advertising Comparison Shopping 130
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