Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 268

Marketing Promotions Advertising Comparison Shopping 268

Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience.

Comparison Shopping 254

Comparison Shopping Consumer Shopping Customer Experience 254

Retail TouchPoints

MAY 5, 2021

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. Research from marketing services firm Material , conducted on behalf of Acertus, showed that while only 7% of those surveyed had actually bought a car online, 80% were open to the idea.

Returns 274

Returns Consumer Marketing Comparison Shopping 274

Hunton Andrews Kurth

OCTOBER 18, 2021

Following the recent trend of retailers abandoning gendered store sections and product lines, California has passed legislation that will force certain large retailers to adopt non-gendered children’s sections in California store locations.

Comparison Shopping 52

Comparison Shopping Department Stores Location Customer Experience 52

Mass Relators

OCTOBER 25, 2023

Many retailers expect to deploy loss prevention analytics (49%) and demand planning and forecasting (54%) by 2026. While omnichannel shopping causes challenges for retailers, most shoppers prefer options. As omnichannel shopping continues to grow, the volume of returns increases along with it.

Checkout 52

Checkout Payment Services Shrinkage Returns 52

Wiser

JANUARY 18, 2019

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. In-Store Preferences.

Comparison Shopping 68

Comparison Shopping Shipping Store Layout Consumer 68

Retalon

SEPTEMBER 22, 2021

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. The customer visits a retail store’s e-commerce website and adds products to their shopping cart.

Fulfillment 41

Fulfillment Payment Services Inventory Management Shipping 41