Comparison Shopping Consumer Location Returns 
Retail TouchPoints
MARCH 23, 2021
As more consumers opted to make their final purchases online, many B&M stores suddenly found themselves in the business of “showrooming.” . . After all, most consumers still prefer to see, feel, touch, wear and try products before making a final purchase. Many consumers are now doing most (or even all) of their shopping online.
Retail TouchPoints
JANUARY 4, 2023
Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.
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Retail TouchPoints
SEPTEMBER 30, 2022
Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. During downturns, consumer trust is especially valuable.
Retail TouchPoints
MAY 5, 2021
Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.
Mass Relators
OCTOBER 25, 2023
– Zebra Technologies Corporation has announced the findings of its 16 th Annual Global Shopper Study that confirmed retailers are feeling the omnichannel squeeze, particularly with managing online returns and reducing shrink caused by theft, fraud and other contributing factors.
Wiser
JANUARY 18, 2019
To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Their responses could help you improve sales and meet more consumer expectations in this digital age. 2019 Shopping Trends. This year is no different.
Retalon
SEPTEMBER 22, 2021
Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. With increasing popularity among consumers, BOPIS ‘success last year just accelerated what was already happening.
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