Inside Retail

MAY 15, 2024

Australian label Ena Pelly is not shy of a shared garment label and has been regularly teaming up with industry tastemakers and fashion influencers to bring consumers collections with a fresh take. Within this collection, you will find we have re-worked popular aspects from the first collection but with a refreshed feel,” said Fergurson.

Fashion 258

Fashion Accounting Consumer Marketing 258

Retail TouchPoints

AUGUST 17, 2022

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants looking for marketing support. The Collabs marketplace will streamline the process for both merchants and creators to find mutually beneficial partnerships that align with their brands and audiences.

Merchant Services 256

Merchant Services Payment Services Accounting Management 256

Retail TouchPoints

OCTOBER 6, 2023

Quirky collabs give people something to talk about. If you have internet access, you’ve likely seen one of Liquid Death’s viral celebrity collabs. The brand always goes beyond the core product (beverages) and finds unique ways to bring the essence of the celebrity into unique product drops. Video courtesy of Liquid Death 3.

Marketing 234

Marketing Wholesale Accounting Consumer 234

Inside Retail

DECEMBER 4, 2023

The multi-billion dollar fragrance market has been booming in recent years, with the rise of online fragrance shopping, in large part due to the influence of TikTok , #fragrancetok and experimental mindset of Gen Z consumers when it comes to trying new fragrance brands.

Marketing 130

Marketing Department Stores Consumer Shopping 130

Indigo 9 Digital

APRIL 6, 2023

I think the breadth of their collabs have been the main driver of the excitement around the brand.” Many brands have collaborations with celebrities and influencers but not all collaborations take off the way Crocs’ collaborations do. The brand is also focusing on micro influencers instead of only targeting celebrity collaborations.

Marketing 98

Marketing Retail Trends Consumer Management 98

Inside Retail

MAY 23, 2023

Melbourne-based gumboot label Merry People was born in 2012 after founder Danielle Holloway found the that she couldn’t find a pair of gumboots suitable to her needs. I couldn’t find anything, and I thought back to that idea I had in my early 20s and realised that no one had made that gumboot yet.

Marketing 130

Marketing Payment Services Fashion Apparel 130

Inside Retail

APRIL 27, 2022

The first generation to be born into ‘Internet of Things life’, Millennials are influenced by both those seated at the dinner table, and their peers on socials. I’m being increasingly guided by socials, following influencers, and I am also being influenced by other consumers online, whom I perceive to be ‘just like me’.

Thrift Store 130

Thrift Store Fashion Drop-Shipping Consumer 130