Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston
Retail TouchPoints
SEPTEMBER 20, 2023
The location had already been snapped up and was eventually turned into a Turkish rug shop. Haisfield and his family moved to Charleston anyway and began looking for a different location to make the brand’s brick-and-mortar debut. The rug shop closed, and Haisfield hastily entered what he called “competitive” negotiations. “We
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