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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. The rise of TikTok Shop in 2022 has been phenomenal.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246
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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Retail, Wholesale and Distribution leader in an interview with Retail TouchPoints. If there’s one thing we’ve learned from these unusual times, it’s that pausing marketing is not an option. This anxiety is dictating their buying decisions, especially as they try to be proactive and prepare for all possible scenarios. “As

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. But how can a global retail enterprise streamline and scale its social advertising strategies?

Consumer 146
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Jason & Scot Show Episode 303 Amazon, Walmart and E-com Q4 Results

Retail Geek

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52
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Jason & Scot Show Episode 290 – Shoptalk 2022

Retail Geek

Scot: [5:36] Yes I was tracking a lot of the social media and it was interesting a long this so you had shoptalk which is like you know it was like one. and The Meta was like a track keynote from Benjy Shalimar who’s like the VP of Commerce which you know big roll it. Scot: [26:21] Yeah that is color all Trojan Horse strategy.