Remove Checkout Remove Customer Experience Remove Shopping Remove Visual Merchandising
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312
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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Hospitals and medical campuses typically look at retail as an essentially insignificant element in their patient, visitor and employee experiences. That translates into gift shops and cafeteria spaces that are often sterile environments featuring the same mediocre-quality products and pre-packaged foods.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

Communication between your customers, employees and external stakeholders holds the power to unlock discrepancies between departments and show where your business model may have room for improvement to create a more seamless customer experience. How to Track a Customer’s Bad Shopping Experience.

Shopping 238
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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

Food shopping is a highly personal, and sometimes emotional, experience. And because food shopping decisions align directly with consumers’ needs and preferences, food retailers have a unique opportunity to differentiate through the physical experience they offer. Space and Atmosphere. Photo courtesy of: Shutterstock.

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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience. To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. These insights emphasize the multifaceted nature of customer preferences and the importance of personalizing the shopping environment to individual needs.

Consumer 279
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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. customer experience).