Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric
Retail TouchPoints
APRIL 16, 2024
Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades. Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”.
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