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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades. Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel. Wish is based in the U.S.,

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 137
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. But don’t count YouTube out.

Marketing 266
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In-store customer experience – a top retail focus for 2021

I Vend

The power of tech – Technology and automation enhance customer experience – existing initiatives such as contactless payments, self-checkout, BOPIS and curbside pickup will all continue to gain momentum, and will rely ever more heavily on barcode and OCR-enabled apps for maximum efficiency.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Technology is helping make physical retail central to Direct-to-Consumer strategy by providing retailers and brands with a wealth of data – especially in relationship to their physical retail stores. In fact, physical retail is a critical – and central – part of a robust Direct to Consumer strategy. We have a lot more to talk about.