Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants
Retail TouchPoints
FEBRUARY 21, 2024
The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. For repeat customers, retailers may even update their return policy without clearly denoting the change at checkout, leaving customers with an unfortunate surprise after their goods have arrived.
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