Inside Retail

APRIL 7, 2024

This year, the HackGames switched gears from tackling theoretical retail problems to collaborating with charities. HoMie – which channels all of its profits into supporting young Australians affected by homelessness or hardship – uses e-commerce to drive both commercial success and social impact. Otherwise, ideas fall off a cliff.

Finance 264

Finance Fulfillment Planning Customer Experience 264

Retail TouchPoints

JUNE 7, 2023

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. One of the next frontiers in ecommerce companies’ use of AI and ML is marketing attribution.

Marketing 235

Marketing Advertising Customer Experience Consumer 235

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Email marketing. “Email marketing for ecommerce businesses is, without a doubt the most cost-effective way to advertise. in 2019 to 14.9% Advertising.

Payment Services 361

Payment Services Advertising Returns Checkout 361

Inside Retail

SEPTEMBER 27, 2022

The biggest difference between Country Road’s online and offline customers is where they are on their journey with the brand, Conti said: even in the last year, 90 per cent of first-time buyers opted to head instore to explore the brand, whereas online became a channel largely for repeat customers. Customers’ channel hopping is based on need.

Payment Services 320

Payment Services Fulfillment Advertising Inventory Management 320

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Marketing 287

Marketing Customer Experience Finance Retail Marketing 287

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. PERC’s marketing priorities focus on driving customer lifetime value rather than basket size or order frequency.

Marketing 243

Marketing ATS Customer Retention Promotions 243

Inside Retail

AUGUST 31, 2023

Continuous changes in technology and the economy have most marketers’ heads spinning. We spoke to proven growth marketing leaders from Princess Polly and Archies to understand how they approach the problem, where they are finding audiences, how they are cracking the US and principles that help them navigate change.

Marketing 130

Marketing Consumer Fashion Location 130

Inside Retail

FEBRUARY 22, 2024

Inside Retail : What is the overarching vision fuelling Hoka’s retail expansion into the Australian market? Following the successful launch of the Hoka concept stores in Asia, we view retail expansion as a new growth channel to serve our customers and continue building a brand presence in the performance and lifestyle category in Australia.

Outdoor 279

Outdoor Consumer Wholesale Planning 279

Retail TouchPoints

JULY 31, 2023

Companies that have been using non-last-click rules-based attribution models (namely first-click, linear, time decay and position-based) need to understand what options are now available and how this choice reflects a broader shift in marketing attribution. What’s the Change — and Why? What the walled gardens giveth, they also taketh away.

Marketing 195

Marketing Accounting ATS 195

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 315

Marketing Advertising Target Market Consumer 315

Retail TouchPoints

MAY 5, 2022

During the COVID-19 pandemic, homebound consumers became digital-first natives as they turned to self-service channels to manage their lives and satisfy their shopping needs. When customers engage with their favorite brands, the common denominator with every engagement is the demand for instant gratification, regardless of channel.

Customer Experience 233

Customer Experience Consumer Management Returns 233

Retail Focus

OCTOBER 10, 2023

MoEngage , the leading insights-led customer engagement platform, has announced that AVON, Virgin Experience Days and LOUNGE will be among its keynote speakers at #GROWTH Summit London , the event that showcases the leading voices and sharpest minds in marketing and commerce.

ATS 147

ATS Marketing Consumer Management 147

Retail TouchPoints

JANUARY 8, 2024

Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels. Regardless of how and where the theft, fraud or abuse takes place, EBR can catch the problem and recommend remediation tactics. Michael Osborne is the CEO of Appriss Retail.

Loss Prevention 220

Loss Prevention Returns Point of Sale Shipping 220

Inside Retail

FEBRUARY 2, 2023

In today’s digital landscape, consumers have quickly become the driving force of how businesses conduct their marketing and customer-facing operations. But a third of consumers have switched away from a favoured brand in the past year, citing a poor loyalty program, the online customer experience and data privacy issues as core problems.

Consumer 173

Consumer Customer Experience Marketing Returns 173

Inside Retail

JUNE 13, 2023

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. What are your customers seeing? Then we build the foundation.”

ATS 240

ATS Customer Experience Shipping Marketing 240

Retail TouchPoints

JULY 20, 2021

Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes. Following the close of the transaction, Five9 will become an operating unit of Zoom.

Marketing 298

Marketing Customer Experience ATS 298

Retail TouchPoints

AUGUST 29, 2023

And when that expectation isn’t met, it’s a big problem. Create seamless experiences: Personalizing an end-to-end customer experience requires orchestration across channels, so personalization and omnichannel journeys are inextricably linked. It has to be cross-channel. Fast-moving innovation is a tricky thing.

Customer Experience 222

Customer Experience Returns Planning Management 222

Retail TouchPoints

DECEMBER 27, 2022

Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year. However, when considering voice as a channel, it’s not just about making phone calls. Programmable Voice for Greater Customer Experience (CX).

Customer Experience 316

Customer Experience Consumer Accounting Marketing 316

Retail TouchPoints

OCTOBER 25, 2023

Employees’ Major Role in the CX Equation The tight labor market of the past few years adds another complication for retailers determined to ensure their customer experience (CX) is top-of-the-line. Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions.

Customer Experience 316

Customer Experience Returns Checkout Shopping 316

Retail TouchPoints

JANUARY 11, 2024

Put simply, generative AI offers unprecedented ease of use to help solve everyday problems. From there, that same marketer could use generative AI to assist in creating different product photo backdrops for the handbag and A/B test these versions with different audiences. and responsible for ecommerce and retention marketing.

Management 237

Management Customer Experience Consumer Marketing 237

Retail TouchPoints

JUNE 12, 2023

They can also turn to cloud-based AI services that do not require any upfront investment and they can start small by using AI for simple tasks, such as customer service or marketing. It can tailor products, services and marketing to target individual customers based on their preferences, behavior and feedback.

Planning 255

Planning Management Consumer Marketing 255

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). A retail media network is the actual platform that retailers put in place to do this.

Advertising 273

Advertising Marketing Social Commerce Consumer 273

Retail TouchPoints

DECEMBER 12, 2022

In fact, if the formatting problems are severe enough, it might even become impossible to pull information out of your data sets! Another major customer data management (or CDM) problem businesses face is dealing with outdated and inaccurate information. That way, they can avoid running into marketing and outreach issues.

Management 177

Management Consumer Advertising Marketing 177

Retail TouchPoints

FEBRUARY 4, 2022

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level.

Retail Marketing 299

Retail Marketing Marketing Promotions Consumer 299

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 271

Advertising Marketing Spend Marketing Customer Experience 271

Retail TouchPoints

MAY 22, 2023

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. Essentially, they must deliver the right message at the right place and at the right time.

Advertising 283

Advertising Marketing Consumer Payment Services 283

Retail TouchPoints

SEPTEMBER 22, 2023

A strong direct-to-consumer channel creates a fast feedback loop for emerging brands. No matter what channel consumers choose to shop this holiday season, retailers need to ensure a seamless shopping experience — and that goods hit shelves or go out for delivery fast. Scale seamlessly to solve problems anywhere. Create scale.

Shipping 249

Shipping Wholesale Fulfillment Consumer 249

Retail TouchPoints

NOVEMBER 14, 2022

While the benefits of 3D modeling and AR (higher engagement, better conversions and lower returns, to name just a few) are well-documented , the problem, as Cadoux explains it, is that developing that catalog of 3D content is very expensive and is often taken on by just one of the many potential beneficiaries.

Consumer 335

Consumer Shopping Payment Services Returns 335

Retail TouchPoints

OCTOBER 26, 2022

Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new entrants from gaining traction have all but disappeared. New Customers.

Advertising 210

Advertising Consumer Marketing ATS 210

Inside Retail

APRIL 27, 2022

To help retailers navigate the new realities of the customer journey while the fight for fresh customers picks up speed, Inside Retail has joined forces with multi-channel, multi-carrier e-commerce shipping solution provider ShipStation to release a new report on customer behaviour entitled Casting the Net.

Payment Services 130

Payment Services Consumer Advertising Shipping 130

Inside Retail

FEBRUARY 8, 2024

The country is facing a host of problems, ranging from customers tightening their belts amid uncertain employment prospects for younger people, to a plunging stock market and declining property values. Omnichannel is transitioning into multi-channel, as shoppers jump between various online and offline channels.

Payment Services 130

Payment Services Consumer Customer Experience Checkout 130

Retail TouchPoints

APRIL 19, 2022

We discuss it all, from product design to logistics to digital marketing. The problem is bigger than most retailers realize. That means you’ve either paid with hard dollars (advertising and affiliate marketing) or soft dollars (content creation and public relations). The latter is among their largest costs — because of ad fraud.

Advertising 258

Advertising Marketing Location Planning 258

Inside Retail

MAY 29, 2022

“Free returns became almost a must-have factor during the pandemic with the rapid increase in consumers shopping online […] But times are changing and retailers are now facing a perfect storm,” Jana Bowden, a professor of marketing and consumer behaviour at Macquarie University, told Inside Retail. A growing problem.

Returns 246

Returns Merchant Services Consumer Shopping 246

Inside Retail

JUNE 28, 2022

The gift can then be sent via the messaging channel of the customer’s choice, whenever the time is right to digitally unveil the gift. A year-round gifting problem solver for both consumers and retailers alike.

Drop-Shipping 246

Drop-Shipping Shipping Advertising Consumer 246

365 Retail

FEBRUARY 10, 2023

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

Consumer 120

Consumer Planning Drop-Shipping Returns 120

Retail TouchPoints

MARCH 29, 2023

Given this expansive network of third-party resellers and brand owners, it is unsurprising that a multitude of retail problems arise daily, often relating to brand owners’ dissatisfaction with the third-party resellers. Another example of a problem in this space is price gouging, particularly when the demand for a product spikes.

Advertising 205

Advertising Drop-Shipping Consumer Accounting 205

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Zendesk notes that a ticket can be recorded as a task, incident, question, or problem.

Promotions 130

Promotions Customer Experience Marketing Retail Marketing 130