Why Miniso is Making Hello Kitty, Barbie and Care Bears the Stars of its New Store
Retail TouchPoints
MAY 15, 2024
The new Miniso IP Collection store at American Dream mall. As Chang explained in an interview with Retail TouchPoints , while the company already has found success with its value-priced assortment of cute, character-emblazoned products, Miniso has hit on a new strategy to further differentiate itself — IP. growth strategy.
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