Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 218

Social Commerce Advertising Marketing Consumer 218

Retail TouchPoints

NOVEMBER 17, 2023

When customers place ecommerce orders, the last thing they want is an unhappy surprise. The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. In other instances, customers might expect an upgrade for their trouble.

Customer Experience 238

Customer Experience Inventory Management Fulfillment Inventory Turnover 238

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. This reactive approach is a shortcut to a retail death spiral. As a result, profitability is now a top priority for retail CEOs. In 2019, it declined to 6.7%

Drop-Shipping 240

Drop-Shipping Consumer Shipping Returns 240

Inside Retail

MAY 19, 2021

Globally, a different retail customer has emerged with new behaviours and decision-making criteria. The evidence arising from the research points to a rapid shift in how customers view their world: such is the level of change, it demands an equally rapid response from retailers’ approach in their markets. Economic impact.

Consumer 246

Consumer Department Stores Finance Fulfillment 246

Retail TouchPoints

APRIL 16, 2024

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Even the best products and online storefronts fall flat if customers aren’t happy with one tiny part of their experience.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal.

Marketing 261

Marketing Consumer Shopping Customer Experience 261

Retail TouchPoints

MARCH 25, 2024

Are you ready to explore the evolved customer journey? This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

Social Commerce 207

Social Commerce Loss Prevention Customer Experience Customer Retention 207

Inside Retail

OCTOBER 25, 2021

A combination of long-standing consumer skepticism towards marketing and the combative political environment in which we now live has accentuated and fueled continued distrust of the internet as a reliable source of truth. One of the core insights of the reports is the value of negative reviews.

Merchant Services 246

Merchant Services Advertising Consumer Marketing 246

Retail TouchPoints

JANUARY 9, 2024

Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Advertising 280

Advertising Inventory Management Management Consumer 280

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. This master brand campaign is designed to reignite the essence of our brand, sparking inspiration for and, in turn, create a better way to shop,” she added.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail TouchPoints

SEPTEMBER 12, 2022

Samieian wondered if a more curated approach to furniture design, like when designers release capsule collections, would provide an attractive alternative. Samieian wondered if a more curated approach to furniture design, like when designers release capsule collections, would provide an attractive alternative. “I

Shopping 244

Shopping Customer Experience Shipping Consumer 244

Retail TouchPoints

APRIL 27, 2023

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. Ecommerce retailers can use this information, plus sustainable practices and smart messaging, to build loyalty and attract new customers.

Drop-Shipping 260

Drop-Shipping Returns Shipping Consumer 260

Inside Retail

JANUARY 29, 2024

I think ultimately it comes back to people and my belief that we deserve products that are fundamentally better, and I’m not willing to compromise,” said Lewisham. “I The founder and CEO of New Zealand skincare brand Emma Lewisham shares not only a name but an ethos with her business.

Consumer 237

Consumer Marketing ATS 237

Retail TouchPoints

MAY 22, 2023

Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. He quickly found that his customers were primarily of Latino descent and that there were large needs within this community — particularly with buying on credit.

Payment Services 280

Payment Services Department Stores Shipping Accounting 280

Retail TouchPoints

NOVEMBER 6, 2023

But Princess Polly isn’t focused solely on being in more stores; the Australia-based retailer has multiple priorities that “reflect a holistic approach to growth and sustainability ,” according to Courtney Dres, Chief Merchandising Officer of Princess Polly in an interview with Retail TouchPoints.

Wholesale 226

Wholesale Fashion Consumer Marketing 226

Inside Retail

MAY 16, 2021

Accelerated by technology, the advancement of online shopping and Covid-19, now more than ever, retailers are challenged to find new ways to remain relevant, be competitive and drive market share. Trust literacy. The professionalisation of trust is in its infancy. Building trust intensity. Extreme trust.

Supermarket 147

Supermarket Shopping Management Returns 147

Retail TouchPoints

MAY 31, 2023

Take a deep breath and approach the review calmly and professionally. Remember that your response will be visible to other customers, and it’s crucial to maintain a positive tone. Remember that your response will be visible to other customers, and it’s crucial to maintain a positive tone. Remain calm.

Merchant Services 231

Merchant Services Shopping Promotions Management 231

Retail TouchPoints

SEPTEMBER 13, 2022

In the spirit of self-reflection and growth, I’ve been challenging my own assumptions, biases and convictions in the wake of the pandemic, especially regarding my work in marketing. The new order to brand-building is conducive to a more powerful brand-consumer dynamic. Nothing is more important in a relationship than trust.

Consumer 199

Consumer Promotions Marketing Returns 199

Retail TouchPoints

SEPTEMBER 7, 2023

Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers. Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers. Our customers are changing rapidly. 13 and 14.)

Fulfillment 305

Fulfillment Advertising Customer Experience Marketing 305

Retail TouchPoints

APRIL 20, 2022

These “considered purchases” require highly personal consultations, where customers are looking for advice and guidance before committing to a purchase. Retailers know that the way to close these sales is to provide the customer with a high-touch, personalized and informative experience that is responsive to their every question or concern.

Boutique 291

Boutique Jewelry Shopping Apparel 291

Retail TouchPoints

OCTOBER 11, 2022

The ultimate point of any marketing is not to get in front of people, it’s to earn trust ,” said Jay Acunzo, host of the podcast Unthinkable and a brand consultant through his firm Unthinkable Media , in an interview with Retail TouchPoints. A Trust and Relationship Accelerant’. The other is that podcasts add in voice.

Promotions 298

Promotions Marketing Consumer Department Stores 298

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Salesforce also addressed support for building and sending AMP emails in 2021.

Marketing 256

Marketing Dead-Stock Payment Services Advertising 256

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Building strong brand equity requires thoughtful planning and strategic execution. Building strong brand equity requires thoughtful planning and strategic execution.

Management 147

Management Consumer Marketing Brand Management 147

Retail TouchPoints

MAY 3, 2023

Many clients are prioritizing cost reduction, resulting in fewer and smaller renovations, smaller store footprints, longer intervals between renovations, and adaptive reuse instead of new buildings,” Kato explained in an interview with Retail TouchPoints. A common question we get from clients is how do we flex our stores for the future?”

Beauty and Health 296

Beauty and Health Consumer Visual Merchandising Marketing 296

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. Prediction 1: Retailers will continue to balance customer acquisition and retention. At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers.

Fulfillment 246

Fulfillment Social Commerce Customer Retention Consumer 246

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. We all like to think big.

Management 249

Management Marketing Customer Experience Inventory Management 249

Inside Retail

SEPTEMBER 13, 2023

For resilience in these new waters, retailers must reshape conventional thinking and rekindle the essence of customer service. Become a service champion Proactive support demonstrates a deeper understanding of your customer, which grows trust by mitigating the frequency of customer-initiated interaction. The result?

Merchant Services 130

Merchant Services Consumer Shopping Supermarket 130

Wiser

APRIL 15, 2024

Boosting Product Page Performance Updating your product pages on a regular basis through methods like keyword optimization, integrating customer feedback into descriptions, or strategically positioning your products in comparison to competitors is aimed at driving increased traffic and enhancing conversion rates.

Consumer 78

Consumer Wholesale Advertising Marketing 78

Retail TouchPoints

NOVEMBER 2, 2021

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

Point of Sale 287

Point of Sale Marketing Customer Experience Promotions 287

Retail TouchPoints

APRIL 15, 2021

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic. Marketers tend to default to homeland digital profiles.

Marketing 173

Marketing Consumer Customer Experience Fashion 173

Retail TouchPoints

NOVEMBER 9, 2020

And with the total CPG market estimated to be worth roughly $2 trillion, according to The Shelby Report, there’s an incredible opportunity for CPG brands to revitalize their business models to meet customers where they are. And within ecommerce, subscription models are becoming increasingly popular. CPG: A Sector Ripe for Change.

Returns 272

Returns Consumer Shipping Accounting 272

Wiser

DECEMBER 18, 2023

This critical metric, reliant on online product visibility and positioning, holds significant sway over brand awareness, customer preference, and ultimately, sales performance. Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies.

Promotions 139

Promotions Management Inventory Management Marketing 139

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. The goal was to maximize sales and profitability per category by appealing to the broadest possible customer base and ensuring product availability.

Management 78

Management Promotions Consumer Accounting 78

Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. You have to first earn their trust before you can benefit from their business.”. For others, data is oil.

Marketing 257

Marketing Consumer Customer Experience Management 257

Inside Retail

APRIL 26, 2021

Globally, a different retail customer has emerged with new behaviours and decision-making criteria. The evidence arising from the research points to a rapid shift in how customers view their world: such is the level of change, it demands an equally rapid response from retailers’ approach in their markets. Economic impact.

Department Stores 130

Department Stores Consumer Finance Fulfillment 130

365 Retail

MAY 10, 2024

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re talking with or messaging customer service. Let’s dive in.

Consumer 116

Consumer Marketing Returns Management 116

Inside Retail

FEBRUARY 19, 2024

Elix is bringing a science meets holistic approach to underserved and stigmatized areas of chronic care, beginning with menstrual and hormone health. Beyond herbal care, Elix is committed to breaking health taboos and bringing an East meets West approach to bridging the gap in healthcare knowledge with community, content, and care.

Retail Marketing 130

Retail Marketing ATS Planning Management 130