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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

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Navigating Seasonal Sales Cycles: Maximizing Revenue Opportunities for Small Retail Businesses

Rain Pros

Opening your mind to new markets will help you find more customers, and targeting ads to potential customers will allow them to discover your brand. Manage Your Inventory One benefit of off-peak seasons is that they give you time to take stock and manage your inventory.

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5 Ways the In-Store Experience Shapes Retail in 2020

Retail Next

New technologies are also being put to use where point-of-sale systems are concerned. She is working towards pursuing a master’s degree in marketing and brand management. More Versatile POS Systems.

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POST COVID-19 Outlook on Sporting Goods Industry & Market Trends: The Good, The Bad and The Greatest Opportunities Ahead

RETAIL MANAGEMENT SOFTWARE

The long pause has given brand managers, franchise owners, retailers and wholesalers enough time to rethink their customer relations, brand building strategies and community relations. Point of sale systems can do wonders to keep your business engine revved-up in times like this.