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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

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But it turned out that the emporium of toys, games and fun could not in the end withstand the relentless competition and margin hits from the internet and supermarket retailers. brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. and abroad.