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To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

A toy shop that gave the world Barbie, Mr. Potato Head and other wonderful creations. But it turned out that the emporium of toys, games and fun could not in the end withstand the relentless competition and margin hits from the internet and supermarket retailers. Profits at Barbie and Hot Wheels firm Mattel were $126.6