Brand Management Marketing Returns Shopping 
Inside Retail
APRIL 5, 2022
IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. We saw a change in our customer and how she interacted with the brand.
Retail TouchPoints
FEBRUARY 28, 2022
It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television.
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Inside Retail
JULY 27, 2023
The start-up raised more than $85 million from a string of prominent investors, and experienced a surge in popularity during the Covid-19 pandemic, with consumers avoiding shopping in-store, where possible. At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse.
Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .
Inside Retail
MAY 10, 2023
“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail. Despite the return to stores, online pre-sales for the weekend are ahead of expectations.
Retail TouchPoints
SEPTEMBER 22, 2022
The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping.
Retail Focus
FEBRUARY 9, 2023
In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.
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