Brand Management Customer Experience Marketing Shopping 
Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .
Inside Retail
MARCH 13, 2024
But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi. My local store, at least, is entirely humour-free.
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365 Retail
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Bands are looking at ways to add value to the customer’s journey within their spheres. .
Inside Retail
OCTOBER 20, 2022
The Memo was founded to take the pain out of shopping for baby goods, an experience that can often be overwhelming for first-time parents. The Memo’s point of difference is its curated lists, which customers can use to ensure they have everything they need – and nothing they don’t.
Inside Retail
APRIL 5, 2022
She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? What kind of customer experience do you aim to provide?
Retail TouchPoints
SEPTEMBER 22, 2022
The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping.
Retail TouchPoints
SEPTEMBER 13, 2021
Shopper data points are fed into behavioral models that predict when a shopper is close to leaving the site and then makes a recommendation — such as a special opportunity, a substitute product or an additional service — to move the customer toward purchase.
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