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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

You’ve got to have great product and a great experience.” Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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5 Top Customer Service Articles of the Week 1-2-2023

Hyken

Each week, I read many customer service and customer experience articles from various resources. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business. Creating the Best Customer Experience by Kari Polson. by Matt Bertram.

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Amplify Your eCommerce Results with High-Converting Retail Product Pages

Wiser

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

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PacSun CIO Reveals the Array of Behind-the-Scenes Tech Needed to Meet Gen Z’s Expectations

Retail TouchPoints

In addition to centralizing customer data, Gao, who began her role with PacSun in January 2020, had to deal with the unexpected threat of COVID-19 shortly after joining the company. I also have initiatives such as utilizing RFID at the checkout. We have a very popular brand called ESSENTIALS Fear of God. You just pay and go.

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