Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. Forever 21 one-click checkout with Bolt. Why is 43 seconds important?

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Checkout Marketing Fashion Shipping 263

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. and managed by the U.S.

Merchant Services 227

Merchant Services Payment Services Shopping Checkout 227

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. Self-checkouts are a perfect example of this: you enter a store, run through your shopping list and check out on your own, all while keeping your earbuds intact and never pausing your playlist — basically mirroring the experience of shopping online.

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Kiosk Marketing Grocer Consumer 281

Hyken

JANUARY 2, 2023

For example, there is the surprise surcharge (a resort fee that was mentioned in the fine print) a hotel charges at checkout. In these times of uncertainty and rapid change, consumers gravitate toward brands they trust. My Comment: Online brand management is a form of customer experience.

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Customer Experience Checkout Management Brand Management 54

Wiser

NOVEMBER 6, 2023

Each element plays a crucial role in shaping the consumer’s decision-making process. Prioritize Mobile Conversions More and more consumers are using their smartphones and tablets for online shopping, so a mobile-optimized product page or eCommerce site can significantly improve the user experience for this substantial market segment.

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Payment Services Customer Experience Brand Management Shopping 78

Retail TouchPoints

JUNE 8, 2022

In 2021, there was also PacSun’s split from former PSEB division Eddie Bauer , which was acquired by SPARC Group , the brand management firm operated by Authentic Brands Group and Simon Property Group. I also have initiatives such as utilizing RFID at the checkout. You don’t have to scan each one.

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Checkout Management Returns Shipping 246