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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retail TouchPoints

If they really want to be sure that they’ll receive the gift in time for Christmas, Hanukkah or whatever they’re celebrating, they need ample time for shipping,” said Rose Spicer, Global Senior Director of Oracle Retail Marketing at Oracle in an interview with Retail TouchPoints. year-over-year.

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